2018 · Food Premium
All projects →Food Premium: Channel Branding
- Role
- Creative Direction
- Production
- Mercator
- Client
- Food Premium
- Format
- Broadcast branding
- Award
- New York Festivals 2018, Silver (Best Station/Image Promotion)
A cooking channel rebrand where vegetables act out folk riddles.
In 2018 a cooking TV channel launched a rebrand, and we built a new design inspired by folklore and fairy tales. Every ID became a witty story starring ingredients: a cabbage as the riddle of “a hundred layers of clothes and not one button”, a pumpkin, a pepper, rejuvenating apples, the giant turnip, axe porridge and corn as the Snow Maiden.
