2020 · Kagocel

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Kagocel 2020

Role
Creative Direction
Production
Mercator
Client
Kagocel
Format
TV commercial

Classic TV puppets reborn in 3D for a 10-second pharma spot.

A commercial for the anti-flu brand Kagocel, integrated into a legendary children’s TV show at the height of the 2020 pandemic. The challenge was moving iconic puppet characters into a modern 3D world without losing their personalities.

We handled the whole cycle, from storyboard to final render. In a 10-second format every frame had to do two jobs at once — tell the story and show how the product works. The result is a mini-blockbuster that worked for parents and children alike.