Creative Director & Filmmaker

For 17 years I’ve been making films that explain complex things — energy, finance, cybersecurity, cities — and making them worth watching.

I come from screenwriting and classical directing. In 2011 I founded my first video studio; later, as Creative & Managing Director of Mercator, I turned a long-established infographics studio into a creative hub known for humour and unexpected formats. Since 2021 I’ve worked independently with my own hybrid production team — CG artists, AI specialists, editors and a camera crew in Valencia — and as writer and director for partner studios.

My work has run on the facade of the Burj Khalifa, on immersive LED installations and on the opening screens of international business forums. It has earned two Silver Dolphins at Cannes Corporate, a Silver World Medal at New York Festivals, and Best Graphics at Metal Vision.