2019 · Russian Post

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New Retail Forum

Role
Creative Direction
Production
Mercator
Client
Russian Post
Format
Forum opener
Award
Cannes Corporate Media & TV Awards 2020, Silver Dolphin ×2 ↗

A futurological comedy about the meteorite heading for traditional retail.

While traditional retail is going through an apocalypse, e-commerce grows by more than 20% a year. But online isn’t the enemy of offline: in the New Retail model they merge to give customers more choice, faster delivery and better service.

The opener for the New Retail forum showed how the industry is changing and what that means for its players. Just as a meteorite wiped out the dinosaurs, New Retail will clear the market of everyone who isn’t ready to change. We told it as a futurological comedy.