2020 · Severstal
All projects →Severstal: Investor Strategy
- Role
- Creative Direction
- Production
- Mercator
- Client
- Severstal
- Format
- Investor film
- Award
- Metal Vision 2020, Best Graphics
Where will $2.1 billion of extra EBITDA come from? Molten steel fills in the answer, sector by sector.
An investor film for one of the largest steel companies. Its strategy promised to add $2.1 billion to EBITDA between 2018 and 2023, and the film had to answer the obvious question: where exactly will that growth come from? Not only from the traditional business, but also from innovation and entirely new directions.
We turned the target into a pie chart and filled it the way a steelworks fills a mould. Molten metal pours in segment by segment, each one a source of growth, until the circle — the promised number — is complete. Fully CG.
