2020 · Play-Doh
All projects →Play-Doh Fantasy
- Role
- Creative Direction
- Production
- Mercator
- Client
- Play-Doh
- Format
- TV opener
Children’s clay characters brought to life in a TV opener.
In December 2020 Play-Doh ran a competition for young viewers of a much-loved children’s TV show: kids sculpted their own characters and sent in photos. The best of them became the cast of a new opening sequence.
Our job was to keep the hand-made, plasticine feel of the show’s classic opener while animating the children’s characters in the bright colours of real Play-Doh sets.
