This project for the anti-flu brand Kagotsel involved a complex integration with the legendary "Good Night, Little Ones!" TV show during the peak of the 2020 pandemic. The primary challenge was translating iconic puppet characters into a modern 3D environment while maintaining their recognizable personalities. We handled the entire production cycle, from initial storyboarding to final render, ensuring the brand message fit seamlessly into the nostalgic atmosphere of the show.
To meet the tight 10-second format, every frame had to serve a dual purpose: storytelling and product efficacy. By meticulously planning the action, we delivered a mini-blockbuster that resonated with both parents and children.
The result was a high-impact commercial that successfully bridged the gap between classic television heritage and modern pharmaceutical marketing.
Stills
Storyboard
Date: august 2020
TASK: TURNKEY PRODUCTION
agency: Mercator | Client: Kagotsel
