An animated film about animals who disregard the three main principles of equipment safety.
The aim of the project was to present the main requirements for equipment safety in a new and unusual way; to provide video content that will make an impression on staff members and make them think about how they observe the rules for equipment safety.
We made an animated film about animals who disregard the three main principles of safety. Nature has given chameleons, monkeys, hedgehogs, tortoises, and many other animals means of protecting themselves. We got to thinking what if the coolest ones were to simply refuse to use them? They find reasons, just like people do: “rules aren’t for cool people”, “a little bit won’t harm”, “it’s not in working hours, so the rules don’t apply”, “I’ll be able to keep it together.” The consequences are tragic. See for yourself.
Process
Date: May 2019
Role: Idea, Script, Storyboard, Directing
Client: Evraz Holding | Agency: Mercator
