Sweepnet: Ecosystem

Data management explained as a move to simplicity — even weightlessness.

The goal was to explain the whole ecosystem of Sweepnet’s services in a way that is clear, visual and memorable — keeping the precision of a corporate film while holding attention to the end. This was our third project with Sweepnet, after a series of product videos.

The film speaks to clients who already know they need data management tools but haven’t found the right one. It works on two levels: a detailed look at the interface and how the system behaves, and a visual metaphor of switching to Sweepnet as a move to simplicity, ease and even weightlessness. Old tools fall away, and the environment around them is freed up for growth.

Producer: Kirill Dmitriev Creative Director: Anna Abotina Director, Script: Igor Sanin Art Director: Alexandr Lukashkin