Visualizing the future of high-tech manufacturing requires a balance between technical precision and cinematic storytelling. In our collaboration with Whimsy Day studio, we developed a 90-second showcase of advanced materials — ranging from carbon composites for aerospace and river transport to ceramic medical implants and 5G superconductors.
The primary challenge was to create a narrative that could function effectively on an exhibition stand, conveying complex industrial concepts entirely through visual cues and captions without relying on audio.
To achieve this, we meticulously recreated several key environments where these materials are applied, including construction sites, modern bridges, and medical laboratories. By demonstrating ready-made products — such as aircraft fuselage elements, facade finishes, and spinal implants — in their natural settings, we allowed the materials to tell their own story.
This project serves as a comprehensive visual encyclopedia of modern material science, packaged in a format optimized for high-traffic public spaces.
DATE: feb 2025
TASK: Turnkey Production
Agency: whimsy day / Avilex
TASK: Turnkey Production
Agency: whimsy day / Avilex
