In 2018 a Russian cooking TV channel Food Premium, launched a rebranding campaign. We adopted a new design inspired by Russian folklore and folk tales. Every ID-video became a witty story featuring food ingredients as the main characters.
— Cabbage video – based on the riddle of "A hundred layers of clothing and all without buttons"
— Pumpkin video – based on the saying "Like talking to a brick wall"
— Pepper video – based on the riddle "A girl is in a dungeon, her plait is on the street"
— Rejuvenation video – based on the "The Tale of Rejuvenating Apples"
— Turnip video – based on the Russian folk tale "The Giant Turnip"
— Axe video – based on the Russian folk tale "Axe Porridge"
— Corn video – based on the Russian folk tale "Snow Maden"
— Pumpkin video – based on the saying "Like talking to a brick wall"
— Pepper video – based on the riddle "A girl is in a dungeon, her plait is on the street"
— Rejuvenation video – based on the "The Tale of Rejuvenating Apples"
— Turnip video – based on the Russian folk tale "The Giant Turnip"
— Axe video – based on the Russian folk tale "Axe Porridge"
— Corn video – based on the Russian folk tale "Snow Maden"
This work got Silver Medal from NEW YORK FESTIVALS WORLD'S BEST TV & FILMS 2018 for Best Station/Image Promotion
Stills
Storyboard
Date: January 2018
Role: idea, script, storyboard, directing
Client: Food Premium | Agency: Mercator
