At large conferences, companies compete for the attention of participants. Screens are getting bigger, and content is becoming more vivid, dynamic, and intrusive. In such a turbulent flow, sometimes you just want to stop, relax, and take a break from intrusive promotions.
That is why, in 2025, Sber and we decided to take a new approach at SPIEF and created soothing, relaxing screensavers featuring recognizable views of Russian nature. Here you will find the serene mountains of the Caucasus, the majestic Lake Baikal, the forests of Siberia, and the Northern Lights.
We used several neural networks to create these videos. The images were generated by algorithms, but we made sure that they preserved the authentic landscape of real locations.
We decided to go a little further and fantasized about the unity of the brand with nature. This resulted in images of the logo integrated into recognizable locations in Russia.
Date: JUN 2025
Role: Directing, prompting
Client: Sber | studio: cavaliers
Role: Directing, prompting
Client: Sber | studio: cavaliers
