Sber is the largest financial holding in the CIS. Its offices have dozens of screens that broadcast useful video content for employees and guests on a daily basis.
The company faced the so-called “banner blindness”, when people stop paying attention to these screens in their daily routine. To solve this problem, Sber launched a project to create live pictures created using artificial intelligence.
A total of three collections were created, with the paintings changing throughout the year from season to season. The first collection is called “Future Renaissance”, and in it modern technology meets the classical painting style of Raphael, Titian and other renaissance artists.
We used neural networks to create the images. Next, a live illustrator made adjustments, and animators manually brought the picture to life.
In each picture, we tried to play off of existing real-life Sber products. For example, its smart speaker, contactless fare payment system, trading service, supercomputer and others.
The second collection is called Other Worlds. In it, we imagined how our daily work routine could be organized outside of our standard offices and cubicles. Why not go underwater, into space or even into the world of Barbie, Santa Claus or Harry Potter?
The third collection is doodles of the company's logo, which, like the second collection, find themselves in different locations and styles.
Images from this collection became the official desktop wallpaper within the company, and were also used as the start screen when the mobile banking application was turned on.
The screens in the company offices are very different, with different proportions and detail. So, each of the screensavers was created in 14 different variations.
A total of 504 screensavers were made within the project.
DATE: FEB 2024
ROLE: IDEA, PROMPTING, DIRECTING, PRODUCING
CLIENT: SBER
STUDIO: CONFTIME
ROLE: IDEA, PROMPTING, DIRECTING, PRODUCING
CLIENT: SBER
STUDIO: CONFTIME
