Projecting a global brand narrative onto the world's tallest structure requires a radical departure from traditional composition. For this multimedia projection on the facade of the Burj Khalifa in Dubai, developed for Kaspersky in collaboration with the Digital Lab studio, the primary challenge was adapting complex technological themes to an extreme vertical canvas.
Instead of trying to force standard wide-screen layouts onto the narrow, tapering architecture, we treated the physical building itself as an active participant in the storytelling.
The visual narrative was engineered to turn structural constraints into creative assets across a massive scale. We utilized the tower's physical tiers and contours to represent data environments, morphing the building's silhouette into a minimalistic industrial complex, filling its volume like a physical vessel with thousands of symbolic red threat pyramids, and texturing its surface with dynamic Markov-chain neural networks.
By integrating the animation directly with the architectural relief, the resulting 60-second mapping transformed an iconic landmark into a living monument to digital resilience and cyber immunity
DATE: 2023
ROLE: SCRIPT, DIRECTING
CLIENT: KASPERSKY
AGENCY: DIGITAL LAB
ROLE: SCRIPT, DIRECTING
CLIENT: KASPERSKY
AGENCY: DIGITAL LAB
